News

Domestic & General unveils new logo to consumer electronics industry (9/7/2010)

Domestic & General chose the Intellect Conference 2010 to unveil its dynamic new logo to the consumer electronics industry. Moving away from the rather conservative look of the yellow swan logo that has served the brand well for several decades, the new logo underpins brings fresh look to the company, underpinning its key brand values: creativity, caring, dependable, driven, expert and fair.

Domestic & General has expanded into international markets in the last three years, growing the business to over 11m customers worldwide and becoming the warranty services provider of choice for major international consumer electronics and domestic appliance brands. In the UK, almost one in five households has an active D&G plan with over seven million UK consumers benefiting from the company’s award-winning customer services.  

Close to 1600 UK High Street electrical retailers sell D&G service plans at point of sale, each maximising the additional bottom line revenue, enhanced customer satisfaction and longer term customer loyalty benefits of a well serviced warranty product. D&G is also the manufacturers’ warranty services provider of choice, with over 150 household name brands in TV, cooking, washing, cooling and PC products using D&G’s warranty services.

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