News

IFA announces TecWatch innovation center and E-Haus demonstration (23/7/2010)

* Prominently located and with an elegant hall design: IFA TecWatch increasingly the focus of public attention
* E-Haus demonstrates the home of the future: smart energy management, networked media

Fascinating images in 3D - no need to wear glasses - interactive digital TV, smart and ultra energy-efficient domestic appliances, easy-to-use internet cloud services - are these simply the visions of a far-off future?

IFA TecWatch is showing these developments right now - the real-life technological potential of the consumer electronics and modern home appliances industries. IFA TecWatch presents ideas and solutions for the products and markets of tomorrow. Public and industry research facilities, universities, joint projects and internationally recognised institutions are showcasing their latest developments here.

At IFA 2010 this unique combination of a trade show and communication and business platform for innovative technologies will present itself in new surroundings, sporting a new and attractive hall design. "We deliberately decided on Hall 8.1 as the new location for IFA TecWatch in order to make innovative themes a more integral part of the visitor's tour of the show", said Dr. Rainer Hecker, Chairman of the Supervisory Board of Gesellschaft für Unterhaltungs- und Kommunikationselektronik (gfu), commenting on the move of IFA TecWatch. The sophisticated design of the IFA TecWatch hall also enhances the attractiveness of exhibitors' presentations. Spatial elements dividing up the 2,500 square-meter large display area and guiding visitors along the stands. This futuristic appeal gives the trade show's innovation center a serviceable and elegant distinctive.

Visitors specifically interested in innovations from the world of digital media and audiovisual communication can find exciting solutions for the major trends of tomorrow in the TecWatch hall, for example screens capable of showing 3D videos - no glasses needed - or new application concepts for an interactive television of the future which finally consigns the divisions between television, radio and the internet to the past. The next-generation DVB standard demonstrates much greater efficiency in the use of existing frequency bands, offering greater programme diversity, high-definition viewing on all channels, and not least also fulfills a promise to society: broadband internet access for all.

Ease of operation and smart energy management are the topics which a special show in the TecWatch hall will focus on, co-organised by Deutsche Elektro- und Informationstechnischen Handwerke (ZVEH), Zentralverband Elektrotechnik- und Elektronikindustrie (ZVEI), Verband der Elektrotechnik Elektronik Informationstechnik e.V. (VDE), and the Federal Ministry of Economics and Technology. The ZVEH "E-Haus", a comprehensive prototype of the networked home, demonstrates how, using current technologies and solutions, in the future live will be even more comfortable and organized more ecologically. A washing machine that automatically switches on when, via an intelligent network, the local energy supplier indicates electricity prices are lowest, is simply one example of efficient energy use. Electronic mobility is also among the E-Haus topics, spectacularly highlighted by the electrically operated Tesla roadster.

IFA TecWatch offers customized content, papers and panel discussions will highlight the messages of the exhibits, and special tours for journalists and decision-makers from politics and industry will take in the main exhibits at the show. A comprehensive program for schoolchildren will exploit the enthusiasm with which young people approach the technology of tomorrow.

IFA TecWatch cordially invites all visitors to IFA to be inspired by the unique variety of ideas for ease of operation, energy efficiency, entertainment, and quality of experiencing life that tomorrow has to offer. IFA TecWatch is open from 10 a.m. to 6 p.m. for the entire duration of the show.

www.ifa-berlin.de