Zoom has announced it is to run a pilot advertising program for free Basic users.
For this initial program, ads will be rolled out only on the browser page users see once they end their meeting. Only free Basic users in certain countries will see these ads if they join meetings that are hosted by other free Basic users.
Users will see a banner on Zoom’s website that provides a link that takes them to its cookie management tool.
Zoom has said the action has been taken to enable 'us to support investment and continue providing free Basic users with access to our robust platform'.