Following a recent distribution agreement, UK distributor, Pulse Cinemas has built a professional demo room in Essex, UK to demonstrate Alcons Audio’s pro-ribbon audio system to British integrators and their customers.
The showroom allows dealers and homeowners to experience the sound of Alcons CRMS-series in a professional home cinema setting. The Cinema Reference Montior Systems offer natural 1:1 sound reproduction with high audio quality and unique digital dynamics capabilities. The fully matched screen and surround systems, with identical MF/HF transducer components bring a very uniform sound stage, specifically in immersive surround sound environments.
Featuring a 13.4.10 layout, the Pulse Cinemas demo room consists of a wide range of Alcons products. The LCR speakers at the front are three CRMS-MKII, 3-way screen system, featuring a vented 15” for LF, an 8” for MF and the patented RBN401 4” pro-ribbon driver for HF.

CRMS MKII and CRMS-LFE18 behind the screen
Two CRMS-SRHV 2-way immersive surround sound system makes up the front wide channels. They feature an 8” for MF and the RBN401 4” pro-ribbon driver for HF. The base layer surround channels feature eight CRMSC-SRIW/120 2-way immersive surround sound system, featuring a 6.5” for MF and the patented RBN202 2” pro-ribbon driver for HF.
The height layer surround channels are made up of 10 CRMSC-SRIW/120 speakers. Two CRMS-LFE18 large-format extreme-excursion 18” reference subwoofer system is used for the front subwoofer channel, while the rear subwoofer channels feature two CRMS-LFE18sl slim-sized extreme-excursion 18” reference subwoofer systems.
An open day was held recently to introduce the new demo facility, where visitors started with a demonstration of a new and exclusive Virtual Reality Cinema Creator experience. The software package takes customers and installers through the design process of a home cinema to give them an idea of the look and feel of the space as well as learning how the systems work.
The facility also allows visitors to move through a completely 3D space to understand why screen size and distance from the seats is so important. They can fine-tune the cinema in real-time to their specific requirements.
The system also shows visitors why acoustics are so important in a home cinema and how audio behaves in a particular room. The user can ‘see’ the standing waves and other audio phenomenon with this software.
The virtual viewing and listening is followed by a real reference cinema experience, where Pulse Cinemas has acquired the performance of the very best commercial cinema with Alcons Audio. The unique internal Sentinel10 intelligent amplifiers and The Cinema Reference Monitor Systems allow the audio in this room to reach new levels of precision and power, but it is never mechanical.
Visitors must book an appointment with a Pulse Cinema representative to experience the cinema demo facility.