According to a new report from Juniper Research, consumers will interact with voice assistants on over 8.4 billion devices by 2024, overtaking the world’s population of around 7.8 billion.
This figure shows an expected growth of 113% compared to the 4.2 billion devices expected to be in use by the end of this year.
The new research titled, ‘Voice Assistant Market: Player Strategies, Monetisation & Market Size 2020-2024’, found that automotive voice assistants and those connected to TVs will have the highest rate of growth. This is mostly due to being able to use voice assistants through other devices rather than buying new hardware.
However, this depends on consumer behaviour changing as currently, less than half of TVs capable of voice assistant functions are used in that way and this is likely to continue for many years.
Research co-author, James Moar said: “Ingrained habits of how devices are used will restrict opportunities for voice assistants and voice commerce. Vendors should focus on driving usage almost as much as promoting device sales.”
Despite the consumer trend of having voice assistant devices, Juniper Research predict that smartphones will continue to dominate this market.
Despite having more than double the population of North America, the number of voice assistant devices in Europe will only surpass Northern America by 2022, but only slightly, due to fewer devices being launched into those markets.
You can buy and read the
full report from Juniper Research here.