MAG Theatron has announced a strategic distribution partnership covering the UK and Ireland.
The partnership with Pulse Cinemas and Invision UK advances MAG Theatron’s continued international growth, targeting what it calls “one of the world’s most mature and demanding private cinema markets”.
With CI roots and established integrator relationships, Pulse Cinemas and Invision UK are strongly positioned to represent the brand in the region.
Randhir Verma, global head of sales at MAG Theatron, said: “The UK and Ireland are strategically important markets for us, and we are confident this partnership will help accelerate our growth while ensuring integrators and clients receive the level of support, expertise, and brand experience that MAG Theatron stands for.”
MAG Theatron’s portfolio combines precision-engineered speaker systems, professional cinema heritage and bespoke tuning specifically designed for residential environments.
It aims to deliver the experience and performance of commercial cinemas, with the flexibility required for private home installations.
Kapes Patel, business development and technical director of Pulse Cinemas, added: “We’re looking forward to unveiling the systems at our Open Days next week, giving partners and customers the opportunity to experience the performance firsthand.
“We’re confident MAG Theatron will bring something genuinely special to private cinema projects across the UK and Ireland, and we’re thrilled to be introducing the brand to the market.”
The products are now installed in the Pulse Cinemas showroom and will shortly be installed in their home cinema at Innovation House in Bracknell, allowing customers and integrators to experience the systems firsthand.
MAG Theatron will be unveiled at Pulse Cinemas’ Open Day on March 17 and 18.