Nice announces convergence of brands

Nice announced the completed takeover of ELAN, SpeakerCraft, and Panamax Energy Management to the Nice brand name.

Since the company’s acquisition of Nortek Security & Control in 2021, Nice has attempted to bring its product portfolio under one unified brand.

ELAN, SpeakerCraft, and Panamax energy management are the first in a series of brands that will transition to Nice. Nice has launched a range of home management products including the  HR40 Remote Control and Home Management OS 8.8 software upgrade, as well as the SC-IC3 Small Aperture Speaker, SC-IC-SUB8 Small Aperture Subwoofer, SC4-100 4-Channel Amplifier, SB-40P Soundbar, and AIM MK3 architectural speaker series for Nice Audio.

Luca Longhin, president of Nice North America, said: “After acquiring and rebranding Nortek Security and Control, the next step in our evolution was to focus on aggressive convergence of the brand portfolio to enhance awareness and the position of Nice in North America. The realisation of this vision brings together a complete solution under the Nice brand and, with the broadest and deepest portfolio in the industry, solidifies our place as a Home and Building Management powerhouse. In North America, and across the globe, Nice is now better equipped to capitalise on opportunities and drive rapid growth.”

In 2024, Nice will begin the process of transitioning all offerings from the Linear Access and Surveillance brand, including everything from Access Control to Gate and Garage Door Openers (GDO), to the Nice brand.

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