Amazon is the latest company to join the Zigbee Alliance Board of Directors

The Zigbee Alliance has announced today that Amazon is joining its Board of Directors.

This decision by Amazon shows IoT growth increasing rapidly and the industry is focussing on simplifying and the growing range of IoT devices and making them more accessible to users. 

Smart homes are starting to take hold with the market experiencing big growth year on year. Consumers are embracing IoT products as they continue to become easier to access and use and therefore, key tech companies are collaborating within the Zigbee Alliance to shape the direction of standards, ecosystems and devices. 

Manufacturers and standards organisations are working together to build the industry. With voice services such as Amazon Alexa and products like the Amazon Echo Family serving as a central hub for many smart devices within the home, consumers are discovering features to assist them in everyday life. 

Mareca Hatler, principal analyst at ON World commented: “Pairing Amazon’s Alexa-based technology with the Zigbee Alliance’s prominent wireless standards makes a lot of sense for not only manufacturers looking to partake in the smart home, smart building, and connected city categories but more importantly for the consumers that must embrace and champion connected technology for it to grow by contributing value to our everyday lives. Our research projects Zigbee technology will ship in 85% of the 4.5 billion 802.15.4 units predicted to hit the market in 2023, and with Amazon as a Board contributor in the Alliance, it’s clear the market-movers are really pulling together and operating on a global level to steer everyone forward.”

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