Beale Street Audio has announced the acquisition of Netherlands-based distribution company BMB Electronics B.V. According to the company,...
Beale Street Audio has announced the acquisition of Netherlands-based distribution company BMB Electronics B.V. According to the company, the acquisition is part of an international growth strategy that will integrate well with Beale Street’s new China warehouse to form a global presence; it will also build on a new international distribution partnership with URC (Universal Remote Control, Inc.). BMB will serve as the central European hub for all Beale Street Audio product lines and instantly create a more efficient and responsive international supply chain for the budding audio company.
As part of the deal, Beale Street Audio takes over some of the existing product lines and a state-of-the-art facility that includes 3,000 square meters of warehouse space and another 1,500 square meters of office space (50,000 sq. ft. total) that includes a wired training facility, demo rooms, showroom and other dealer resources. BMB will serve as the main Beale Street Audio distribution center for territories including Europe into the Middle East and Africa. Beale has additional distribution deals in place to cover Australia, China, India, and New Zealand, which will be serviced directly out of Hong Kong.
"With BMB as our European base, we can more efficiently and effectively support international clients with faster shipping times, easier access to products, dealer training and sales support," says Jim Murray, managing director, Beale Street Audio. "By controlling the distribution hub, we can also run leaner and build a closer connection with customers because we own the business, the building and the relationships. One of the aims is to increase service levels for our customers. In a time where competition is huge and technology is changing, we want to offer our customers more attentive service to make their lives easier."
To maintain continuity, Beale Street Audio will retain all current BMB employees and continue to support partnerships with existing lines, including: Amina, ebode, Terra and URC. Beale will also seek growth through partnerships with other brands that are complimentary to the existing product lines and seeking a foothold in Europe.
"Our goal is not to just sell products and increase the efficiency of our supply chain,†says Murray. “We want to be a true partner that helps dealers build stronger, better businesses, so a lot of effort is going into improving online resources and creating as strong a portfolio as possible."
Initial Beale Street Audio products offered through BMB Electronics include 4, 6.5 and 8-inch in-ceiling speaker models, 4 and 6.5-inch in-wall speaker models, angled in-ceiling and dual voice coil models, 6.5 and 8" in-ceiling subwoofers, and 70/100v in-ceiling speakers for commercial applications, all powered by Sonic Vortex. The Beale line will also grow to include single-room and multi-room amplifiers, subwoofer amplifiers, IR products including kits, EZBrackets, accessories and more. All products mentioned are available now, or will be within 45 days.
www.getbeale.com