Beale Street Audio has unveiled its Street Smart Dealer program, a unique set of guidelines and incentives designed to protect and reward...
Beale Street Audio has unveiled its Street Smart Dealer program, a unique set of guidelines and incentives designed to protect and reward dealers who sell and support Beale Street Audio products. Street Smart consists of a Dealer Bill of Rights, a rebate program, discounts for showroom and personal use products, and a range of other practical policies designed to get dealers onboard quickly and to keep them profitable, the company said.
In addition to traditional policies, like no online sales, replacement guarantees and white glove customer service, Street Smart also includes: free upgrades if a product is out of stock, same day shipping before 2PM CT, a try it/buy it program, deep employee and showroom discounts, regularly occurring Beale Deales discounts, and “limited time only†Beale Steales for deep discounts.
“I was a dealer long enough to know how important it is to have mutually beneficial partnerships with the brands you represent,†said Jim Murray, managing director, Beale Street Audio. “Our Street Smart Dealer Program takes all of the most important lessons we’ve learned over the years about what dealers want and need from their partners, and puts them into a set of simple, practical guidelines.â€
Beale Street Audio’s rebate program is structured around a play on the word “streetâ€, with different program levels assigned to each term. For instance, the “Autobahn†level is the most lucrative program level and applies to dealers who spend a designated amount quarterly earn a 10% cash rebate as well as 50% off showroom and personal use pricing and the out of stock upgrade. Other program levels in descending order include: the Highway, Country Road, Main Street, and Drive Thru. There’s no fee to enroll and Beale Street Audio reps will work with dealers to determine the ideal starting tier.
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