A long-standing Crestron commercial sales manager at Technological Innovations Group (TIG) has transferred to a new sales manager role in the residential team in France and French-speaking territories.
Florent Bénard will now report to Christophe Malsot, TIG’s director of residential sales BeNeLux, South-West Europe and North-West Africa.
Bénard’s new role will see him develop relationships with new and existing partners and end-users, whilst assisting dealers and specifiers with technical knowledge to integrate Crestron solutions into their residential designs to exceed the expectations of today’s smart home, superyacht or hotel owners.
“I am proud to join the residential and hospitality team at Crestron and TIG and look forward to meeting customers across the region to help them with all their Crestron requirements,” said Bénard.
Malsot added: “After 13 years of hard work and dedication to Crestron, it’s a huge pleasure to have Florent’s talent on the residential team in our region. He has a fantastic rapport with customers, and excellent knowledge of our dealer-base, he is well known for his technical expertise and has a proven track record which we’re all proud of. He makes a superb addition to the team!”