KEF appoints new commercial director for UK

Audio experts, KEF has announced that Sarah Yule is joining its team as the new UK commercial director, in charge of the continued development and growth of the KEF brand within its home market.

Having build a career in sales and marketing leadership within some of the best-known music, audio and consumer electronics brands, Yule brings a wealth of knowledge to her new role at KEF. Prior to joining KEF, Yule was heading up the EMEA retail marketing and sales division at Audio-Technica Europe encompassing the sales, marketing, and product category teams.

She is also a board director for the Music Industries Association (MIA) and sits on both the accessibility and business development strategic panels. She is also a professional mentor for the Central Research Laboratory “Boost” hardware accelerator program and involved at advisor level with several creative industry start-ups.

As well as this, Yule is a regular panellist in talks around audio, innovation, technology and music and is an advocate for women in tech. She was a 2018 ’40 under 40’ award winner, 2018 winner of ‘Top 25 women in tech’, 2021 winner of ‘iF Design Award’ and 2021 winner of ‘Muse Design Award (silver)’.

“I am delighted to be joining such an iconic global brand, renowned for their unique award-winning technology, premium sound, and design-led aesthetics,” commented Yule on her appointment with the company. “KEF’s dedication to bringing joy in the experience of sound, resonates with my passion for the beauty and balance that audio brings to the lives of us all. I am excited to build on all the great achievements to date and aid the drive of our continued strategic growth.”

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