SurgeX has announced a new distribution agreement with Alltron for the Swiss market.
Alltron supplies Swiss specialist retailers, integrators and installers in the areas of audiovisual, ICT, cloud services, security, electronics and lighting. It will distribute a variety of SurgeX products in the region, including Squid, which provides AC/DC power protection, boxed network control and analytical software in one chassis.
“It’s always exciting to be reaching out to new territories to supply our leading power solutions, and we feel it’s a great time to explore opportunities in the Swiss market,” said Justin Peyton, director of sales EMEA at SurgeX. “We’re delighted to welcome Alltron to our team, and we’re looking forward to supporting them together with our European Master Distributor PureLink as we work closely together to extend our outreach across Europe. SurgeX and PureLink are growing, and Alltron will provide us with an excellent platform to enhance our customer base in the territory.”
PureLink has recently launched an Experience Lab at its Zurich, Switzerland office, showcasing SurgeZ solutions and providing a platform for hands-on training and product experience.
Based in Mägenwil, Switzerland, Alltron was founded in 1985 and is now part of the Competec Group.
“We know the importance of power, and we know the level of expertise SurgeX has in this area, so we’re very pleased to be working together,” added Till Kufner, product manager professional AV, Alltron. “We are keen to use our market knowledge to help promote the importance of high-quality power management in installations and ensure that SurgeX is the go-to solution.”