The Multi-Room Company Introduces Dolby Atmos Enabled Speakers from Atlantic Technology

The Multi-Room Company, exclusive UK distributor for specialist home theatre speaker brand Atlantic Technology, is introducing the revolu...

The Multi-Room Company, exclusive UK distributor for specialist home theatre speaker brand Atlantic Technology, is introducing the revolutionary new 44-DA Dolby Atmos enabled speaker module to bring the latest in multi-dimensional surround sound to the home. Dolby Atmos is a new technology developed by Dolby Laboratories that adds an unprecedented degree of realism to movie soundtracks. With Dolby Atmos, sound comes alive from all directions, including overhead, to fill the home theatre with astonishing power, detail and depth. To fully realise the benefit and effect of this technology in the home and recreate the layer of sound above the listener, specially engineered speakers with extremely precise frequency response and directional sound radiation characteristics are needed. Atlantic Technology has developed an attractive compact Dolby Atmos enabled "module" that can be added to existing systems using Atlantic Technology speakers or, for that matter, to any existing home theatre. The new Atlantic Technology 44-DA Dolby Atmos-enabled loudspeaker module incorporates a 130mm (5¼") woofer and 25mm (1") silk dome tweeter in a concentric driver array (CDA), which fires from the top of the speaker enclosure at a precisely determined angle, to achieve the optimum effect. Particular attention has been paid to delivering a "controlled acoustic scatter" in an effort to dramatically broaden the sweet spot of the sound reflected by the ceiling, allowing for greater placement flexibility within the listening room. Measuring just 140mm x 212mm x 240mm (HWD), the Atlantic 44-DA compact speaker module is designed to fit perfectly on top of Atlantic's THX-certified 4400 LR speakers, creating an integrated, "one-piece" look that delivers the stunning realism of Dolby Atmos soundtracks with clarity and precision. In addition, because of their compact design and power handling ability, the 44-DAs are well-suited to being used on top of other speakers or, equally important, as "stand-alone" elevation speakers as part of a complete Dolby Atmos system. "The availability of the 44-DA facilitates the transformation of an ordinary home theatre into an extraordinary listening experience for the custom installer and home theater enthusiast alike. The 44-DA represents the next step forward in delivering a truly believable sonic experience in the home. I am proud that Atlantic's advanced engineering, working closely with Dolby, has produced this revolutionary loudspeaker." comments Peter Tribeman, president and founder of Atlantic Technology. Mike Bonnette, The Multi-Room Company’s product director adds, “For the UK installer and consumer Dolby Atmos is the next exciting step in home theatre realism. As a specialist in home theatre loudspeakers, with an enviable reputation, the introduction by Atlantic Technology of the 44-DA is the perfect choice to get the very best out of this new format.” He continues, “And with our distribution of the Dolby Atmos equipped Yamaha AV receivers, The Multi-Room Company is perfectly positioned to become the supplier of choice for installers specifying Atmos home theatre systems.”

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