Bose Corporation has acquired McIntosh Group to expand its audio research into the luxury market.
McIntosh Group is the parent company of high-performance brands like McIntosh and Sonus faber, known for amplifiers, speakers and turntables that will now come under the Bose fold.
The acquisition aims to offer a breadth of products to consumers, from earbuds and Bluetooth speakers to premium home and car sound systems.
This strategy unites more than 175 years of combined expertise, enabling Bose to expand its home and automotive ranges with a focus on optimised performance.
Bose will continue to develop popular audio products while pioneering research into noise cancellation, hearing augmentation and immersive audio.
Lila Snyder, CEO of Bose, said: “Over the last six decades we’ve delivered the best premium audio experiences possible; now, with McIntosh Group in our portfolio, we can unlock even more ways to bring music to life in the home, on-the-go and in the car.
“We look forward to honouring the heritage of these brands, investing in their future and pushing the boundaries of audio innovation to bring customers experiences they’ve never heard before.”
Daniel Pidgeon, CEO of McIntosh Group, added: “Bose’s dedication to research and singular focus on audio provides a tremendous opportunity to complement and enable our own pursuit of delivering inimitable, ultimate-quality audio experiences.
“Gaining access to their expertise as a pioneer in automotive audio will also help us accelerate our presence and enable us to deliver solutions that are commensurate with our reputation and performance standards.”
Image: SGM/Shutterstock.com