CES selects digital platform for hybrid show

Returning to Las Vegas from 5-8 January next year, CES 2022 will be held as an in-person show with a digital presence alongside it using Web Summit as its digital platform provider.

With varied restrictions still in place around the world and uncertainty in many countries as to what the following winter months will bring, the Consumer Technology Association (CTA) announced that it would return to an in-person show while maintaining its digital presence back in May this year.

Summit Engine, Web Summit’s event operating system, is a cloud-based platform designed to support events with both in-person and digital audiences.

“For CES 2022, we sought a platform that would benefit both in-person and digital attendees,” said Jean Foster, senior vice president of marketing and communications at CTA. “Working with an innovative and unique company like Web Summit allows CES to, once again, reimagine how we convene and collaborate as an industry.”

The hybrid format will allow exhibitors and attendees from all over the world to connect and experience the latest product launches and thought-provoking content, safely and comfortably

Those attending in-person will utilise the Summit Engine to plan their CES schedule and connect with other participants. Digital audiences will have the opportunity to share the excitement of the in-person event by accessing live keynotes, viewing select conference sessions and connecting with exhibitors and other attendees.

Paddy Cosgrave, co-founder and CEO of Web Summit said: “We’re delighted to be chosen by CTA as their digital platform provider for CES 2022, and we understand what large scale, complex events like these demand.

“We’ve been quietly building our software, Summit Engine, for nearly a decade to augment our physical events so moving them fully online during the pandemic was easy for us.”

Exhibitors with a physical presence can extend their reach to CES digital participants through Summit Engine to showcase their product launches and thought leadership. For all attendees, networking and on-demand content will be available until the end of January.

Registration to attend CES 2022 will open in December.

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