Midwich Group has unveiled its new brand identity, bringing its different groups into one family, marking a new chapter in its growth.
Designed to provide a clear definition of its role as a global network of businesses, a new ‘waveform’ logo in a vibrant colour palette will be the new brand identity for the entire group.
The continuous waveform represents the idea of ongoing progress, collaboration and connectivity, while also taking inspiration from the Group’s promise of ‘taking technology further’.
The new brand identity will see Midwich Ltd, which includes Holdan, Invision, PSCo, Pulse Cinemas, and Square One, join Midwich APAC, Midwich Portugal and NMK adopt the same waveform logo and colour palette under one umbrella to provide familiarity for customers and vendor partners around the world.
“Following Midwich Group’s evolution, we felt it was time to review our brand identity to make sure it reflects our role, story, plans and values more efficiently,” said Joe Thompson, corporate strategy director at Midwich Group. “As a result, we are thrilled to share our new branding, which we have been working on in close collaboration with our teams around the world.”