Technology industry veteran, Anders Storm has been appointed the new chief executive officer for Dirac, effective immediately.
The new appointment comes at a time when the company is experiencing record breaking growth in the home audio and automotive industries, driven by new and expanded partnerships with some big industry names as consumer demand for premium sound across all platforms continues to grow.
According to chairman, Johan Sedihn, Dirac’s net sales increased by 59% from 2022 to 2023, driven primarily by record braking sales in the automotive channel, which grew by 62% in 2023 and 52% so far in 2024. Dirac’s home audio consumer sales also grew significantly during the same period, currently up 35% in the first half of 2024.
Storm comes to Dirac from Sivers Semiconductors AB, an internationally recognised semiconductor company focused on wireless photonics, where he first served as COO before becoming CEO in 2016. As CEO, he grew revenue by CAGR 44% from 2016 to 2023 and listed the company first on Nasdaq First North and later also on the Nasdaq Stockholm main market.
Prior to his time at Sivers Semiconductor, Storm was vice president of engineering and operations at Birdstep Technology and head of program management development, smartphones at Sony Ericsson.
“We are very excited to have Anders join Dirac at this critical moment in the company’s 20-year history,” said Sedihn. “His deep experience in software, semiconductors, and hardware-software engineering, coupled with his C-level leadership record, aligns perfectly with the current and future direction of our company. He has what we need to leverage our current core competencies in new market opportunities and identify the new technologies that will accelerate our growth in the future.”
Storm added: “Since its founding in 2001, Dirac has advanced the frontiers of digital audio in every market and application where sound matters. As such, they have justly earned the reputation of being the world’s most innovative audio company. I am very excited to join this team of sound pioneers, and I look forward to applying my talents and experience.
“Dirac is in a unique position and has endless possibilities in all parts of the ecosystem, which will help the company to grow faster in more categories, more channels, and more markets around the world. Dirac’s business model offers digital distribution with impressively high gross margins, which is ideal for solid growth and long-term profitability.”