TV mounting solutions and AV accessories company, Sanus has announced its return to IFA, taking place in Berlin from 6-10 September, with the launch of a number of new innovative products featuring SHIFT technology, designed to radically enhance TV mounting options.
Focused on consumer-centric innovation, the new products being showcased at IFA 2024 will feature 4D + SHIFT technology.
The trade and consumer visitors to the show will be among the first to experience the company’s latest development that enables mounted TVs to be raised and lowered by up to 200mm. This allows for wall mounting around an existing power outlet on the wall, or to reposition if perhaps a mismeasurement was made during installation.
This feature is easily actioned by twisting a handle that can be found behind the screen and is useful to raise the screen to add a soundbar below, or to add seasonal decorations to a mantle that would otherwise interfere with the viewing, later returning it to its original height.
“We are delighted to be back at IFA after many years,” said Dean Carroll, international sales director – consumer. “IFA is such an important show for consumer technology, and it is fitting that we are returning in its 100th anniversary year with products that continue in the Sanus tradition of innovation and invention. We look forward to meeting with our trade customers and showing the 4D + SHIFT tech to the thousands of trade and end users who will be attending.”
Positioned in the Home Entertainment area of the show, Sanus will be on booth H20-208.