A luxury AV showroom has opened in the heart of London’s Chelsea design community, bringing aesthetic smart controls to a new UK audience.
Design company Moorgen adds its Chelsea showroom to eight global experience centres, stretching from Dubai to Indonesia, which highlight the limitless creative potential of smart home automation.
The Kengo Kuma Smart Switch Panel, crafted by a Japanese wood architect of the same name
With ornate lighting controls, home sensors and smart locks, the showroom appeals to professionals in technical and architectural integration.
Each family of products represent individual architects and interior designers from across the world, weaving cultural and natural themes into technology.
A home cinema, designed and built in collaboration with UK home automation specialist IndigoZest, sits at the centre of the facility.
Nicolai Landschultz, managing director at IndigoZest, said: “Moorgen fits into those high-end residential projects with a truly differentiated offering.
“From an installer’s perspective, there is a wide range of products on offer which allow most homeowners to pinpoint exactly what they want and like.
“We worked very closely with the Moorgen team to help create the purpose-built cinema system, delivering an audio and video solution to make the room come together against a backdrop of bespoke lighting and control products.”
The cinema specification includes three Sonus faber Palladio PC-664 and two Palladio PC-664P in-wall loudspeakers, accompanied by two GRAVIS II subwoofers for immersive audio.
McIntosh’s MHT300 Home Theatre Receiver powers and manages the system, while a Christie 4K860-iS 1DLP Laser Projector delivers 4K UHD video playback.
Additionally, visitors can enjoy recliner seating by Pavone Design.
Ali M Iranpour, CEO and managing director at Moorgen, added: “We’re so pleased to make this exciting step into the UK market alongside IndigoZest, McIntosh and Sonus faber.
“With this beautiful home cinema system in situ, we can showcase the full extent of what is possible in the luxury smart home.”
This collaboration is said to mark the beginning in a series of partnerships led by The Faraday Club: a newly established collective of brands across audio, visual, smart home control and luxury lighting.
The Faraday Club has an existing audio and smart home design presence in luxury retailers like Harrods, Selfridges and YDF Interiors.