The Chord Company has completely restructured its cable line-up, with new ranges, new additions, and a simplified grouping system.
The Chord Company’s product portfolio now comprises seven distinct ranges, from the entry-level C-series, to the flagship ChordMusic cables. The new ranges make it easy to discern between price points and performance levels and offers consumers a high-quality Chord cabling solution, regardless of budget.
The new Chord product line-up comprises of: the C-series; Clearway, Shawline; Epic; Signature Tuned ARAY; Sarum Super ARAY and ChordMusic.
Chord is particularly excited to have developed its original Tuned ARAY technology enabling the new line-up to feature ARAY, Tuned ARAY and Super ARAY interconnects.
The C-series represents The Chord Company’s entry level range. It utilises techniques developed for the company’s high-performance cables, but applies them in a way that enables great affordability. The range features analogue and digital interconnects, including the C-view — a new super-slim HDMI cable, a C-series USB, plus the C-screen: Chord’s most discreet and cost-effective shielded speaker cable. The C-line analogue and the new C-digital interconnect both benefit from the implementation of the company’s ARAY conductor configuration, offering astonishing value for money in the budget cables sector.
The Clearway speaker cable heads up an ever-evolving range of Clearway cables. Currently available is the Chord Clearway Digital — a digital interconnect that uses Tuned ARAY technology, originally developed on the Chord Sarum. Later in 2016, other cables will be added, including an ARAY-design analogue interconnect that will be available in RCA, DIN and XLR configurations.
Unveiled at Sound and Vision 2016 is the all-new Shawline range. The Shawline analogue interconnect – available in DIN, RCA and XLR versions – uses the same Tuned ARAY technology and shares the same mixture of transparency and musical coherence of Chord’s Sarum Tuned ARAY.
Also available is a completely new Shawline ARAY digital cable to be joined by the Shawline high-performance shielded loudspeaker cable. More Shawline interconnects will become available over the next few months.
The Epic line-up takes its name from Chord’s long-standing Epic Twin and Epic Reference speaker cables. There is a new design Tuned ARAY Epic Analogue interconnect, as well as Tuned ARAY Epic Digital and streaming cables. These perform like high-end cables but still offer Chord-like value for money.
Epic Twin’s design is based on discoveries from the development of the Signature range and the hand-made Epic Reference uses the same twisted-pair configuration as the Signature, Sarum and ChordMusic speaker cables. Both the analogue and digital interconnects in particular employ advanced materials, including high density braid and foil shielding that is effective to very high frequencies.
The Sarum interconnect, power cable and speaker cable take all of Chord’s principle design values to a logical conclusion. Conductors are polished prior to being silver-plated, the insulation is gas-foamed PTFE and the shielding is the most effective Chord has used. Chord Sarum interconnects and power cables feature the unique Super ARAY conductor configuration. Developed from the Tuned ARAY, the Super ARAY keeps all the musical transparency of the Tuned ARAY design but is capable of carrying extraordinary levels of critical musical detail. Super ARAY USB and streaming cables are also available.
ChordMusic has been developed using an entirely new insulation material called Taylon, which has never before implemented in audio cables. Taylon is a phase-stable dielectric material and when combined with the unique Super ARAY conductor geometry, takes cable performance to a completely new level.
The Chord Company