HiddenWires spoke to Trinnov’s Benoit Munoz,
the producer and director of Trinnov Trailers, to
find out what goes into creating these industry favourite clips, and why they matter to AV
professionals as much as they do to film lovers.
Trinnov’s immersive trailers are more than sonic showpieces. Designed as artistic experiments, technical testbeds, and system calibration references, these short films are helping integrators, content creators and audiences rethink what high-performance looks and sounds like.
Trinnov, often in collaboration with pro audio partners, has developed a now-celebrated collection of trailers available in Dolby Atmos, DTS:X and Auro-3D as well as DCP files. The clips are proving popular on the Kaleidescape store, and Blu-ray versions will be available soon. Played in cinemas, demo rooms, and trade show floors globally, they fuse creative flair with engineering precision.
“Our trailers usually begin from a sound/visual combination and can be inspired by a new visual effect or sound effect technique,” says Benoit, marketing manager at Trinnov Audio. “It might be a new technology we’ve developed that deserves a more artistic presentation, or an existing artist’s work that inspires a whole new direction.”
One example is ‘Rows of Rows’, a piece built from the exploration of a simple visual masking and multiplying technique that eventually inspired its immersive soundscape. In ‘Les Dieux’ a dynamic reference clip for Trinnov’s WaveForming technology, it was Lucio Arese’s surreal and intense imagery that shaped the quest for a complementary sonic experience.
Other clips have been inspired by composers such as Koka Nikoladze, whose work helped spark the ‘Music Machine’ series. “That clip was perfect for showing off the expanded speaker layout capabilities of DTS:X,” says Benoit.
Holding attention, revealing weakness
For a trailer to work in this context, it has to grab you. “These pieces are crafted like small adventures,” says Benoit. “They have a beginning, a build-up, a climax, and a release. You need to make a statement right from the start with strong visual imagery and sonic identity.” There’s no room for filler. Trinnov’s trailers have played at venues such as the Chinese Theater in Los Angeles and the BFI in London, spaces where every second of screen time matters. “When we show these clips in top cinemas and showrooms, the expectations are high. "You can’t afford anything superfluous,” says Benoit.
That intensity and economy of design extends into the technical function of the trailers, too. They’re not just captivating, they’re revealing. Many of them have already become go-to tests for integrators diagnosing “rattling”, low-frequency imbalances as well as structural or design acoustic problems. “The mixing makes extensive use of the Atmos layout and objects. If your speaker layout isn’t right, or your system’s underpowered, it will show,” says Benoit. “A trained ear will pick it up straight away.”
Let the mixers run wild
There’s a reason Trinnov makes extensive use of object-based audio in its trailers. “Immersive audio still isn’t being pushed as far as it could be,” Benoit explains. “A lot of studios underuse the format.”
That’s why mixers are encouraged to go all in. The brief is simple: imagination should be the only limit. “They get to express their technique and sensibilities, free from the usual corporate or marketing constraints,” says Benoit.
The result is clips that don’t just support Atmos, DTS:X, and Auro-3D, they depend on them. They’re mastered with artistry and encoded for consistency, with help from industry specialists like Raphael Tabutin, LCAVI; and MSM Studios’ Stefan Bock.
Visual focus
While sound is the focus, visuals are far from secondary. “Some of our trailers are as challenging for the projector as they are for the processor,” Benoit explains. Strong contrasts, deep blacks, rich colours, and fast motion can all trip up poorly calibrated visual systems. ‘Les Dieux’ again stands out here: the intense imagery demanded a painstaking restoration process to ensure it could be presented with integrity on the best projectors.
“For some clips, I can instantly tell if the visual system is dialled in just from how it handles moiré and aliasing,” says Benoit. “These pieces really shine on systems that are set up correctly.”
Content and connection
This creative, technically ambitious project has had an unexpected side effect: it’s brought Trinnov even closer to its partners. From sound designers and immersive mixers to resellers and integrators, the collaborative nature of the trailers has deepened relationships across the industry.
“We learned so much, on a technical level and a human one,” says Benoit. “Some of the feedback we got led directly to product improvements. And we formed genuine friendships in the process. Shared experience is powerful.”
Resellers and installers use the trailers not just to impress, but to educate. Whether during showroom demos or trade show events, the trailers offer a universal language to talk about quality, innovation and system performance.
At its heart, the trailer project is fun. “We’re engineers. But many of us are also musicians, sound designers, and visual thinkers. These trailers give us a way to explore that creative side while still doing something very aligned with our core purpose,” Benoit says. “It’s a passion project, but one that aligns perfectly with our brand.”
That passion shows. The project now has tens of thousands of followers. For many in the AV world, a new Trinnov Trailer drop is an event.
To ensure consistent performance and broad usability, Trinnov distributes the clips in the highest possible quality: lossless audio, proper encoding, and format compatibility across Atmos, DTS:X, and Auro-3D. They’re also available on the Kaleidescape store and as DCP files, ready for commercial playback, with Blu-Ray content on the way.
Discover Trinnov Trailers now
