AtlonaComm launches as virtual tradeshow concept

Atlona has revealed it is launching AtlonaComm 20, a month-long virtual tradeshow experience as an alternative to various cancelled tradeshows.

Launching on Atlona’s website on 1 June, the exclusive event will offer a complete schedule of product offerings, training and education experiences, and personalised meeting opportunities for customers, partners, and other visitors. 

This concept was created in early March as the company’s response to the disruption caused by the Covid-19 pandemic to tradeshows and other events, leading to many being cancelled altogether. 

AtlonaComm 20’s schedule will offer flexibility across different time zones so that industry professionals are well-served worldwide. This includes providing regional Atlona resources from EMEA, APAC and the Americas across specific time periods each day, and scheduling webinars in alignment with regional interest and availability.

Specific plans for the event will be announced nearer the time, including product introductions, training, and meetings, as well as instructions for booking places on webinars and scheduling one-to-one visits with Atlona representatives.

Visitors will also be able to navigate self-guided booth tours and attend scheduled events using common software conferencing platforms. Although it is virtual, the booth layout will follow the familiar layout of product and applications, with multiple zones built around specific themes, new products and interactive presentations. 

“We wanted to provide guests with a tradeshow experience that closely resembles the experience of being there,” commented Ilya Khayn, CEO of Atlona. “We took a proactive approach in creating a virtual, interactive event to share our latest innovations, deliver webinars, and meet one-to-one with customers, partners and peers. This is about thinking outside the booth and finding alternative lanes to drive meaningful engagement.”

Khayn also anticipates that the month-long duration will invite repeat visits and more thoughtful, detailed interactivity than what is possible at a traditional in-person event.

“Tradeshows remain our greatest opportunity to meet with customers and partners from around the world in one location over several days,” he said. “We intend to apply what we have learned over many years to a virtual platform that offers relaxed pacing, flexible scheduling, and detailed insights into Atlona’s latest commercial and residential AV innovations.” 

AtlonaComm 20 is now open to registrations. Registrants will receive early access and exclusive updates in real-time as plans are revealed. The registration page can be accessed here

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