CEDIA welcomes new VP of marketing, communication, and research

CEDIA has appointed Melissa Geitgey, APR as its new vice president of marketing, communication, and research.

Overseeing CEDIA’s global marketing, PR, research, and industry relations, her new role will involve Geitgey providing marketing communications through leadership, ethical counsel, and synthesises multiple business strategies to elevate the CEDIA brand and achieve business outcomes.

In previous roles, Geitgey has almost 20 years of experience in managing talent and resources for higher education, sports, professional services, and non-profit organisations.

Most recently, she was the marketing portfolio lead, Employee Benefits, for OneAmerica Enterprise Marketing and Communications, where she advised senior Employee Benefits business leaders about the top-level marketing communications strategy required to position the brand as a trusted insurance product wholesaler and industry thought leader.

Giles Sutton, CEDIA’s interim co-CEO said: “Melissa brings to CEDIA, our members, and the industry a passion for creative strategic marketing communications that have measurable impact. We look forward to leveraging her talents to enhance the experiences industry integrators, manufacturers, and distributors have with our brand.”

“I’m excited to join a team of talented people and collaborate with them to communicate CEDIA’s value to a global audience,” Geitgey commented. “I look forward to building mutually beneficial relationships with our industry partners.”

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