While Durgesh Sinh, founding director of Nucleus AV, and James Trumper, director of OneAV, were watching the Silverstone Classic, they were introduced to DTO Motorsport. A year passed, and then DTO contacted the pair to discuss some AV requirements for their office and workshop space. The conversation highlighted a missed opportunity, one that they could help with. After a few more conversations, DTO can boast a fantastic resource and Together for Cinema was able to auction money-can’t-buy prizes for its latest charity auction.
DTO Motorsport exists to make the very best motorsport drive experiences, driver training programmes, and race coaching possible. The company has established itself as a trusted name in the industry, bringing expertise, passion, and dedication to creating the very best motorsports experiences.
“We got talking to the team at their office and workshop space,” Sinh recalls. “As we chatted, we realised that their warehouse space was really under-utilised but could become a vibrant space with a little help from some AV equipment. We chatted together with our good friends from OneAV and before we knew it, we had come up with a plan! We designed a fantastic space for them in the warehouse, plus upgraded their reception and office spaces.”
Nucleus AV is an installation company with a difference. Working on high-end, luxury projects, Nucleus AV can provide solutions for all aspects of modern living. From initial client brief right through the design and construction phases, working closely with the client, architects, interior designers and construction team to provide a bespoke high end uncompromised solution.
Once Nucleus had teamed up with One AV, Sinh and then One AV company director, James Trumper, came up with a solution. The pair would refit a disused area of the warehouse as part of a sponsorship deal. DTO Motorsport would benefit from new equipment situated in multi-use and welcoming areas for clients plus an ongoing support package. In return, Nucleus and One AV would have their logo included in the team’s livery and benefit from a number of track days with DTO.
“OneAV supplied a 160-in LED display and HDANYWHERE MHUB 8x8 PRO 2.0 Video Matrix,” OneAV’s Chris Pinder explains. “Audio distribution and amplification was taken care of with the HDANYWHERE MZMA. There are HDMI extenders for remote source inputs, Bluesound Node for music streaming, DTECH cabling solutions and multiple KEF speakers including LS60 Wireless Active Speakers. It’s a super high-tech solution.”
Nucleus supplied two 110-in LED Video Walls and a 55-in display, and all the installation work, which include creating decorative recesses for these to be installed within.
The really exciting part came when Sinh and Pinder realised that they could squeeze even more goodness from their new-found partnership, as Sinh continues.
“We realised that our allocation of race experiences could do some real good if they were auctioned at Together for Cinema’s Million Pound Dinner. These days out are so special and it’s a real buzz, so we hoped it would raise a decent amount of money.”
The space has added real benefit to the DTO warehouse. They hosted an event for the beginning of the 2024 F1 season, not just a watch party but also incorporating the company’s stock of super cars!
“It’s really interesting to see the difference a decent understanding of the power of AV can offer,” Sinh continues. “Before the sponsorship deal there was the understanding that hosting events could be a benefit to the company, but until they had the space to do it in, it just couldn’t happen. The addition of sound and video equipment has given them the opportunity to host watch parties, provide interactive backgrounds for the cars, plus gives the social media team a fantastic space to post from. It’s a real game changer in terms of how they can now utilise their office spaces.”
The biggest change has been for Together For Cinema. Auction prizes for events supported by companies like Nucleus and OneAV provide much needed awareness and funding for TFC projects. With the money raised by the generosity of Together for Cinema supporters makes a massive difference to the lives of children across the country and provides a safe and fun environment for their families in times of stress.
“It's so rewarding to be involved with Together for Cinema,” says Sinh. “I love that it’s a charity that is actually using our industry skills, it really connects you to the cause. There was so much generosity on the night that we were able to double up the prize and donate two track days to the highest bidders, so the charity benefits and we get to feel really special doing something good for such a great cause.”
“For One AV and Nucleus to kindly donate one of their DTO Motor Experience Day ‘credits’ was hugely generous,” concludes TFC founder, Ian Morrish. “But for them to agree on the night to add a second was fantastic and helped raise much needed funds for Together For Cinema. We’re so grateful and I’m sure the auction winners will have a truly fantastic day!”