Dirac has expanded its senior leadership team with the appointment of Emelie Gessner Gozzi as its new chief marketing officer (CMO).
Reporting directly to CEO Peter Friedrichsen, Gessner Gozzi will lead a growing internal and external marketing team in the development and implantation of a brand strategy to align the marketing and communications programmes across the company’s core markets – home theatre, automotive, headphone, mobile and streaming.
“Dirac’s breakthrough digital audio solutions are increasingly in demand by tier one customers across a broad and growing range of markets,” said Friedrichsen. “As CMO, Emelie will strengthen the marketing and communications programmes that support these established channels while simultaneously creating the campaigns that extend our brand to new target markets.
“Emelie’s deep experience working with tech companies to grow their brands, implement data-driven campaigns, and support sales objectives uniquely positions her for success at Dirac, and we’re thrilled to have her as part of the team.”
Gessner Gozzi has previously served in various top roles at leading companies within the B2B, B2C and B2B2C industries. Her core strength lies in driving substantial revenue growth through data-driven brand equity development, a streamlined organisational structure, and unified marketing and communications campaigns focused on a common goal.
Within her role at Dirac, Gessner Gozzi will be responsible for strategically expanding Dirac’s marketing and communications department to solidify the brand’s position as a source for superior sound experiences across content and devices through its pioneering digital audio solutions.
Gessner Gozzi added: “Through my data-driven approach to marketing, Dirac will engage each distinct customer channel with targeted campaigns that further raises the brand’s profile among key stakeholders and drives demand for Dirac’s pioneering digital audio solutions across all listening channels. I look forward to joining this already stellar team to help usher in a new era for the Dirac brand.”
Over the last several years, Dirac has grown its influence and market share across all its core channels. During its next phase of growth, the company will utilise its heightened marketing and branding to engage new target audiences, expand partnership opportunities, and continue spreading awareness and education about the enhanced audio experiences its technology delivers.