Meridian Audio has appointed International Sales, a team to represent the brand and build sales with new and existing dealers in Latin America and the Caribbean.
The new team are dedicated to selling high quality home theatre and audio systems through distribution networks to strengthen the business outside of the UK.
Bridging the gap between manufacturers, distributors and integrators, International Sales develops strong relationships with potential customers for Meridian as well as building up a wealth of industry knowledge.
Also representing Barco Residential, and being an active CEDIA Member, the team fit well with Meridian.
“We are excited to see this strategic partnership develop to strengthen our brand and deliver greater support to our customers across Latin America and the Caribbean,” commented John Buchanan, CEO of Meridian Audio.
“With International Sales’ contacts, industry knowledge and service, and our impressive and extensive product range of high-quality audio systems, we believe that this relationship will allow us to significantly grow our business in these residential technology markets.”
Joe Manning, president of International Sales added: “Meridian is a proven pioneer of hi-res audio. The expertly performing products combined with the complementary Design and Specification Service, technical support and training on offer, shows why integrators enjoy specifying and installing its hi-res products.
“We are delighted to be representing Meridian in Latin America and the Caribbean and look forward to working with the team to introduce innovative solutions to a new audience,” he continued. “We’ll be kickstarting this partnership off at CEDIA Expo in Denver, so look forward to talking about these hi-res audio products to integrators at the show.”
As well as officially launching the new partnership at CEDIA Expo, Meridian Audio will also be showcasing its Architectural range of loudspeakers.
The product family comprises of the DSP520.2 and DSP640.2 In-Wall Loudspeakers and the DSP320.2 In-Ceiling / In-Wall Loudspeaker. Their ability to use two-channel, multichannel, or single-speaker systems while performing at a higher quality than expected of architectural speakers makes them unique.
"Meridian's Architectural Loudspeakers are the ideal solution for versatile installations and surround sound experiences," commented Barry Sheldrick, Meridian's director of sales.
"Powered by Meridian's exclusive 'CLASS-M' DSP engine and integrated with 'DYNAMIC' Hi-Res amplifiers, this product range is perfect for delivering Meridian's renowned audio quality discreetly within any media room or home cinema."
Visitors to CEDIA Expo 2019 can experience the Architectural range in action on Meridian's booth #3030, where they will be demonstrating the range with its 9.4 digital theatre, including a high-performance DSP520.2 array and the new DSP640.2 In-Wall Loudspeaker.
Exhibiting with partner, Barco Residential, Meridian's 271 Digital Theatre Controller and four powerful DSW Subwoofers will be used in the Barco theatre to provide a unique home entertainment experience.