Snap One is strengthening its presence in China and Hong Kong thanks to a new distribution agreement with Fine Sounds APAC, a subsidiary of the McIntosh Group.
This exclusive distribution partnership will allow Snap One to increase availability and market awareness of the company’s solutions throughout China and Hong Kong.
In 2023, Fine Sounds APAC will invest in multiple logistics centres in Hong Kong and mainland China to provide timely availability and shipments of Snap One solutions across the region.
The partnership also includes a number of support initiatives, including the opening of a Control4 training centre to efficiently onboard partners, and an experience centre to host events and demos for architects, builders, designers and specifiers/consultants.
“Our commitment to the region is stronger than ever, and we look forward to the continued growth of Fine Sounds APAC’s dealer education and support initiatives,” said Adam Merlino, Snap One’s vice president and general manager for the Asia Pacific region. “Given the long history of admiration for high-end audio in China and Hong Kong and the storied reputation of McIntosh, they are the ideal partner to represent our brands and help drive new business opportunities.”
Lionel Nunney, McIntosh Group CCO added: “We are thrilled to partner with Snap One in China. Our complimentary brands and products will provide our retailers and installers a compelling offer supported by continued training and marketing investment. We look forward to a long term partnership with Snap One.”
The Snap One sales, sales engineers, support and marketing teams currently operating in the area will remain unchanged and will take up positions with McIntosh Group.
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