The good cause enterprise, Together for Cinema, has had a good start to the year, stating that it is in the process of becoming a registered charity and is almost financially secure for 2022.
In its latest bi-monthly update, the organisation currently has four new cinema room installations on the go with all required products almost secured, and another three installations planned for the rest of the year. The total of seven installs will be a new yearly record for Together for Cinema and will have a normal installation value of around £160,000. It will also take its total to 36 donated cinema rooms.
With its ambitious target of seven installs for 2022, the organisation is planning ahead and making preparations for any delays. Ian Morrish, founder of Together for Cinema, said: “We have a full schedule for 2022 and as with all best laid plans, there may be some delays. With this in mind, and the possibility that a 2022 install may drop into 2023, I’m keen to set up no more than five or six cinema room installations for next year.”
Six of the seven installs planned for 2022 have installers confirmed, with one still waiting to confirm an installer. Next year’s schedule already has six venues around the UK with installers to be confirmed. With the additional venues for this year and next, the organisation is on the look out for products that could be donated to the cause, as well as installers, manufacturers and distributors who might be able to help.
Sponsorship
Renewals of its 2021 sponsors was highly successful with almost all sponsors renewing for 2022. In addition, 12 new sponsors have also come on board to support the organisation, bringing the total number of industry sponsors up to 45.
However, to achieve the budget required to fulfil this year’s goals, Together for Cinema still need to secure a few more sponsors. To get more information on becoming a sponsor, email Ian Morrish at ian@ad-con.uk.
Beyond sponsorships, there is additional support from the industry in the way of fundraising. Chris Pinder, managing director of OneAV is taking on The Marathon des Sables Challenge to raise money for Together for Cinema. Over six days from 27 March to 1 April, Pinder will run a marathon a day in the Sahara Desert in temperatures of over 50°C. He is aiming to raise £25,000 for Together for Cinema. You can sponsor Chris Pinder on his challenge here.
An AV industry sporting tournament will also be announced soon, working with two companies in the commercial AV sector, to raise extra funds.