Aquavision to distribute direct to trade

Luxury TV manufacturer, Aquavision is ditching distributors and dealing with trade customers directly to improve its distribution route.

Servicing the trade directly allows the Aquavision team to better grow the business and make its growing product portfolio more accessible to the industry. 

Purchasing directly through the company will give customers access to a more specialised customer support service, a database of technical resources and will also improve lead times and responsiveness to technical enquiries. 

The company is inviting trade customers to register an account and, for the first three orders through Aquavision, are offering an extra 10% discount on top of their standard trade discount. 

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After registering an account with Aquavision, access to the organisation’s new Trade Portal will be granted. This online database provides information such as brochures and prices lists, as well as product images and installation videos.

The Trade Portal will be regularly updated to keep trade customers up to date with the latest news and information, particularly about new products before they become available to other customers. 

“Enabling trade customers to purchase directly from us is a significant strategic change for Aquavision,” commented Alastair Benn, Aquavision’s managing director. “We are excited for the future and the opportunity to develop long lasting partnerships with dealers and installers.”

He added: “This past year has been interesting for the CI industry, to say the least, but we are confident that we will end 2020 on a high note and look forward to all that the next year will bring with this change and our continuing investment in our UK-based manufacturing, distribution and service facility, as well as innovative new products.”