CYP Europe has announced its partnership with a new stocking distributor in Dubai.
The AV supplier collaborates with Cache Distribution to extend a presence across the Gulf Cooperation Council (GCC) region, spanning Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and UAE.
This will enable CYP products to be available locally, reducing lead times and enhancing support for its regional partners.
After planning and work over the last few months, products are now available in the Middle East ready to be purchased directly from Cache Distribution in Dubai.
Marc Waple, managing director at CYP Europe, said: “We’re thrilled to partner with Cache Distribution to better serve our customers and expand our footprint in the GCC region.
“For the first time, partners across the Middle East will have quick and convenient access to CYP products stored locally.
“This collaboration is a testament to our commitment to providing our customers with the highest level of service, support, and ability to fulfil client project requirements quickly, we’re confident it will strengthen our relationships and drive growth in the region.”
Graham Steven, CEO of Cache Distribution, added: “We’re excited to bring CYP’s exceptional range of products to the Middle Eastern market, offering rapid access to high-quality stock and support.
“This partnership allows us to add another layer of value to our distribution capabilities and serve the region’s growing demand for sophisticated AV technology.”