Guts+Data’s Greg Durkin to focus on fragmented streaming market in CEDIA keynote

Trade association CEDIA announced Greg Durkin, founder and CEO of Guts+Data, as the keynote speaker at CEDIA Expo 2022 to be held in Dallas, USA, September 29 to October 1.

Durkin will speak about opportunities for integrators in the digital media landscape in a talk titled “Entertainment Evolution 2022: Content Overload.”

The keynote aims to detail how today’s complex content ecosystem transpired, identify the current challenges and opportunities for streaming and home entertainment, and outline a data-informed blueprint for integrators to tackle the content conundrum.

Durkin has 24 years of experience in entertainment marketing – including nearly a decade of marketing leadership at Warner Bros. and years of data consulting with HBO, Netflix and other leaders in the streaming services space. He’ll draw on that experience and data from the Guts+Data Hollywood Studios EnACT study, in the keynote that promises to provide the audience with a path to expand their service offerings further into content and entertainment support for connected home customers.

Durkin said: “Simplicity is the new luxury, but the fragmentation of streaming platforms and marketing has become a frustrating barrier for customers. It takes longer to find shows, manage subscriptions, and discover content they’ll enjoy.

“CEDIA members are uniquely positioned to support consumers in navigating these challenges. It naturally ties into their motivation to curate reliable, frictionless connected home experiences. I look forward to sharing findings about this emerging and timely business opportunity with the custom integration community.”

Elsewhere CEDIA’s conference line up aims to show influential home technologies and opportunities for integrators. The conference line up will include new tracks for lighting and wellness sectors, part of an education line up consisting of 60 sessions.

Daryl Friedman, global president and CEO of CEDIA, said:“The professionals at CEDIA have spent months dissecting the trends, technology, and challenges defining the role of the custom integrator to design this year’s conference program, giving attendees a unique perspective on today’s market and an exclusive glimpse into the future.”

Article Categories