ISE research indicates enthusiasm for live event return

98% of audiences miss attending in-person AV industry events according to research carried out by Fusion-Insight.

The research, commissioned by Integrated Systems Europe, targeted AV professionals before the announcement of an effective Covid-19 vaccine, gauging interest for conferences and events in face-to-face, digital and hybrid event formats in the wake of the Covid-19 pandemic.

42% of attendees questioned were found to miss meeting and networking with people the most, with 32% missing the live experience and demonstration of products.

21% of attendees also miss the direct exchange with suppliers and customers.

Looking to a potential return to live events in 2021, 70% of the ISE audience are ready to attend in-person trade shows, however just 57% would be ready to visit an international event.

David Labuskes, CEO, Avixa, commented: “The annual calendar of trade shows provides a rhythm and cadence to our ever-changing and advancing industry. As individuals move in and out of roles within the industry, these shows have always provided a touchpoint that allows us to reconnect with the people we do business with. I am certain that all of our past and future attendees are anxious to meet again in person soon, and the research reinforces that emotion. The incalculable value of ISE to the exhibitors as a platform for engagement and thought leadership and to the attendees as a community from which to learn and grow compels us to do everything in our power to ensure that there will be a safe return of ISE in 2021 and an exciting debut in Barcelona.”

ISE 2021 will take place at the Fira de Barcelona on 1-4 June 2021.

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