Screen Innovations welcomes Kim Parker as new COO

In response to the rising demand for motorised window coverings and projection screens, Screen Innovations (SI) is bolstering its business with the appointment of Kim Parker as its new COO.

Formerly Snap One’s vice president of sales, Speciality Channels, Parker has the skills and passion to strengthen and advance SI’s screen and shade business with dynamic sales and marketing, product development, and service and support initiatives.

With more than 25 years of experience building and implementing successful business plans for a wide range of companies within the custom integration industry, Parker will spearhead programmes focused on building a larger presence for SI within AV, systems integration, window covering, and other residential and commercial channels.

While still recovering from the effects of the global pandemic, consumers are seeking ways to make their home and work environments more entertaining, productive and comfortable. This is being recognised by market analysts too, with the Global Industry Analysts Inc. forecasting that the global blinds and shades market will reach $11.8 billion by 2026 and a report by MarketWatch anticipates the global projection screen market to rise at a considerable rate – 2% CAGR – between 2021 and 2025.

“From our beginnings as a garage start-up in Austin, Texas, we’ve established ourselves as a premier manufacturer of technologically advanced, design-forward screen and shade solutions in the systems integration community,” said Ryan Gustafson, SI’s CEO. “It’s time to press forward, expanding opportunities and scale for our dealers.

“The projection screen and window covering markets continue to grow at record rates; we feel we have the right products and ideas to make a huge impact, and now, with Kim leading the charge, we have the right person in place to bring our screen and shade vision to fruition.”

In his new role as SI’s COO, Parker will be involved in every facet of the SI business, from product development, sales and marketing to dealer support, training and education. “Our success hinges directly on our dealers’ success,” added Parker. “It’s a key tenant of SI that involved an entire chain of deliverables that we’ll be addressing – even down to purchase orders and documentation – we’ll be making it simpler, more streamlined, and more accessible as part of our overall business-building objective.”