23.07.20

TCL scores with new European brand ambassador

Harry Kane TCL

TCL has revealed a new partnership with England football captain, Harry Kane as its new brand ambassador for Europe.

Following the restart of the football season following lockdown, the highly esteemed footballer and TV manufacturer are joining forces with a collaborative goal of providing consumers with great experiences and technological innovations. 

Representing the company’s philosophy to “Display Greatness”, Kane was chosen for being a game changer on the field and showing a strong commitment and leadership within his team, something that TCL strives to achieve in its market. 

The year-long partnership will see Kane featured in TCL’s advertising campaigns both online and offline. He will also create exclusive content with the brand to be shared across social media channels. The digital content will include live personal appearance and behind the scenes footage. 

The partnership also demonstrates TCL’s commitment to sports and entertainment through its image quality on Smart Android TVs and TCL 10 Series smartphones, as well as the immersive sound experience with the TCL headsets and soundbars. 

Commenting on the partnership, Kane said: “I am thrilled to be working alongside the TCL EU team. During these uncertain times, it’s great to be working with a brand that is committed to quality, excellence and in delivering great, positive experiences for fans.”

Bernie Chen, country manager of TCL UK added: “TCL has long been a brand committed to quality and innovation, so it was only natural we partner with someone who embodies these values. We are thrilled to work with Harry, who represents the highest calibre of English football, continuing our commitment to great sport and entertainment here in the UK.”