31.07.20

Vestel to offer HD+ on UHD TVs in Germany from September

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A multi-brand TV manufacturer has revealed it will offer direct access to HD+ on a wide selection of UHD TVs for the German market from September this year.

Vestel will offer selected UHD TVs with built-in HD+ from several popular brands, such as Toshiba, Telefunken, JVC, and Hitachi. 

The manufacturer is the third major player to deliver its UHD devices with HD+ “ex works”, which means that external devices, such as set-top boxes are no longer necessary for reception. The free HD+ Komfort-Funktion (convenience function) ensures that linear and non-linear programmes can be used easily and conveniently. 

Barış Altınkaya, deputy general manager of marketing and product management, Vestel said: “We are delighted to cooperate with HD+ and provide one of the most important features of the Smart TV experience for our consumers. 

“The integration of HD+ into our branded devices creates a real differentiator in the market and ensures the best possible viewing experience. The partnership with HD+ enabled this launch and revolutionised the way users meet comfort and quality.”

“With the integration of HD+ into TV sets we started a small revolution last year,” commented Georges Agnes, managing director operations and product development at HD+. “For viewers, HD+ is now much easier and more comfortable to use. 

“The cooperation with Vestel underlines that ‘HD+ integrated in TV sets’ is an attractive additional argument in marketing for manufacturers. We are now working closely with three major players in the industry, and HD+ will be on board with millions of TV sets in the future.”

Viewers who buy the TV can try the HD+ Sender-package and the new HD+ Komfort-Funktion free of charge for six months. The HD+ Sender-package currently features 24 of the largest commercial broadcasters in HD quality as well as two UHD channels, while the latter enables the instant restart of selected programmes, direct access to seven-day catch-up TV, and an innovative, interactive TV guide with customisable search patterns. 

Through its partnership with HD+, Vestel will continue to move the industry forward, improving its ease of use and delivering more user-friendly TVs to the German market.