Loewe has unveiled its new flagship and largest TV to date: the Stellar 97, combining Dolby Vision IQ Precision Detail with AI comfort calibration features.
Developed at the manufacturer’s studio in Germany and launched at High End Munich 2025, the TV is named for its 97-inch screen supported by a 300-watt soundbar and customisable ‘magic.light’.
Loewe’s in-house OLED modules are delivering a new generation of ultra-HD technology using Dolby Vision and AI enhancement to honour filmmaker intent.
The unit combines W-OLED Open Cell panels from LG Display with Loewe’s advanced features to support the new Vidaa Cloud Gaming Zone and services like Blacknut and Boosteroid.
A hidden wall mount extends from the rear of the TV for flat installation.
There are also built-in streaming services including Netflix and Disney+, while Loewe os9 also supports seamless media sharing and smart home integration via Miracast, Apple AirPlay and Matter.
The new remote contributes to the control experience with infrared, Bluetooth, voice input, an illuminated navigation ring and direct streaming buttons.
And crafted from aluminium with precision diamond-cut edges, it's worth noting the Stellar 97 was awarded both the iF Design Award 2025 and Red Dot Design Award.
