Sony BRAVIA XR X90J TVs available this month

Sony will make its new BRAVIA XR X90J 4K Full Array LED TVs, equipped with the new Cognitive Processor XR, available this month.

Designed to replicate the way we see and hear, the new Cognitive Processor XR, which is powered by cognitive intelligence, divides the screen into numerous zones and detects where the ‘focal point’ is in the picture. While conventional AI can only detect and analyse picture elements like colour, contrast and detail individually, the Cognitive Processor XR can cross-analyse an array of elements at once, similar to the human brain. This means that all elements are adjusted in conjunction with each other for the best final outcome, making the picture more synchronised and lifelike.

As well as improving the image, the Cognitive Processor XR can also analyse sound position in the signal, so the sound matches precisely what is on the screen. Additionally, it upconverts any sound to 3D surround sound for an immersive soundscape.

The processor learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

The new BRAVIA XR X90J 4K HDR Full Array TVs feature a full array LED panel to improve the picture even further. Pre-loaded on all new BRAVIA XR models is the exclusive BRAVIA CORE service, allowing users to have access to a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection.

BRAVIA CORE also features Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

Ideal for gamers too, the X90J TV supports multiple HDMI 2.1 features, such as 4K 120fps, VRR and ALLM for smooth and responsive gameplay.

The BRAVIA XR X90J 4K HDR Full Array LED TV 50”, 55”, and 65” models will be available this month while the 75” model will be made available later.

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