Premium Audio Company, a wholly owned subsidiary of VOXX International Corporation, has appointed UK hi-fi distributor, Henley Audio, to distribute the Onkyo and Pioneer brands in the UK.
The addition of the two brands solidifies Premium Audio Company’s confidence in Henley Audio as its UK distributor, which is already the official UK distributor of Klipsch and Jamo for Premium Audio Company. With over 25 years of experience in AV and hi-fi product distribution, Henley Audio is perfectly placed to reintroduce Onkyo and Pioneer into the UK market.
In September 2021, Premium Audio Company acquired the Onkyo and Integra brands via its joint venture with Sharp. Through VOXX, it established a licensing and distribution agreement with Pioneer Corporation. The joint venture includes all intellectual property and responsibility for product development, engineering, sales, marketing and distribution of Onkyo’s home entertainment business. As part of the joint venture, Sharp assumed all manufacturing of these products, which includes a variety of AV and stereo receivers, amplifiers and hi-fi components under the Onkyo, Integra, Pioneer and Pioneer Elite brands.
“Demand for Onkyo, Integra and Pioneer products has been very high, and we expect this to intensify in the coming years,” said Paul Jacobs, president and CEO of Premium Audio Company. “We have been working very closely with Sharp to ramp up production and have grown our business significantly since the acquisition was completed. We have big plans for Onkyo and the other brands, and as we build production and expand distribution, we believe sales will more than double in the near term.”
Henley Audio’s sales director, Nick Fuller added: “The addition of the Onkyo and Pioneer brands to the Henley Audio lineup is tremendous news for all, including dealers and their customers. Factor these classic Japanese marques into Premium Audio Company’s already potent lineup, including the Klipsch and Jamo brands, and you have a compelling proposition. We are thrilled to help bring Onkyo and Pioneer back to the fore where they belong.”
Henley Audio takes on distribution of Onkyo and Pioneer with immediate effect.