The new technology builds the story of a product’s life from manufacture to retail to ownership, in a bid to aid sustainability and deliver a solution for Digital Product Passport regulations.
Tazaar, a manufacturer in Digital Product Passport technology for consumer electronics, will show its new product at High End 2024 in Munich. The Tazaar digital logbook introduces a unique Digital Product Passport (DPP) embedded directly into electronic devices via a durable QR code or NFC chip. This technology creates a record of each product’s life story, from its production and sale, through ownership transitions and service records. For consumers, this means enhanced traceability and increased trust. Tazaar's digital logbooks aims to combat electronic waste and promote sustainability. By preserving the full history and authenticity of electronic products, Tazaar aims to promote longer lifespans.
The implementation of provenance and heritage-tracing technologies is a direct response to the European Union’s upcoming Digital Product Passport regulations. The intention of these regulations is to prioritise product traceability and accountability, encouraging movement towards a ‘circular economy’ in which products are not simply discarded but recycled, reused or repurposed. Manufacturers will be required to integrate a digital record within the product itself to create transparent documentation for every step of a product’s life, from the sourcing of parts and materials to the commercial journey of the product and the history of its ownership. This data is accessed via an NFC chip, QR code or RFID tag, depending on the platform the manufacturer has chosen to implement the Digital Product Passport, with controls to protect confidentiality.
Tazaar’s initial focus is the high-end audio sector with products that are built to last and may be used by several owners over the course of many years. Manufacturers and distributors that embed Tazaar’s technology in their products will hope to gain deeper customer engagement and insight into the post purchase product journey and environmental footprint.