Alcons Audio partners with Pulse Cinemas in UK

Alcons Audio has announced a UK distribution partnership with Pulse Cinemas to deliver its pro-ribbon audio systems.

Specialising in home cinema technology for UK installers, Pulse Cinemas first came across Alcons Audio’s pro-ribbon system at ISE in 2019 and was impressed by its powerful performance, even in a challenging environment. Discussions began a year late at the 2020 ISE to form the partnership.

“One of the key aims of the home cinema market is to bring the performance of the best professional cinemas into the home environment,” said Kapes Patel, technical director at Pulse Cinemas. “This is no easy task and there are very few systems that can claim to do that.

“By using the same technology in both its professional and domestic systems, Alcons has both the products and experience to truly deliver the best home cinema possible. We are very excited to have this opportunity to show the UK market just how good Alcons pro-ribbon systems are.”

Alcons Audio’s pro-ribbon systems will be installed in both of Pulse’s demonstration facilities in London and Essex.

Mike Beatty, managing director of Pulse Cinemas added: “By adding Alcons to our portfolio, we are not only offering world class products to our customers, but we can also leverage the rest of our services around one of the best AV brands on the planet. These include training, system design, marketing support, attendance at industry showcases (restriction permitting) and hosting promotional/inspirational events at our headquarters.”

Alcons Audio co-founder, Tom Back commented: “This agreement further highlights the fast-growing interest we are experiencing in our residential pro-ribbon solutions around the world. Ever since we entered this market a few years ago, we have been on a steep learning curve of understanding it and its requirements.

“We have received universally positive feedback on our systems through our pro-ribbon experience demonstrations at shows like ISE, CEDIA in the US and others. These have included winning Best of Show awards, so we know our systems offer something that hasn’t been available before.”

He concluded: “Needless to say, we are very enthusiastic about working with the knowledgeable Pulse Cinemas team to bring Alcons evolutionary audio solutions to discerning residential customers in the UK.”