AWE to exclusively distribute Bowers & Wilkins and Rotel in UK

Sound United has appointed AWE as the exclusive distributor of loudspeaker brands, Bowers & Wilkins and Rotel, in the UK custom installation (CI) channel.

The new partnership means that UK integrators will have access to a substantial amount of stock held by AWE which will be available for next day delivery. Bowers & Wilkins and Rotel installers will also have access to AWE’s onsite demonstration facilities which are currently being upgraded to feature products from the brands.

AWE already distributes a number of other Sound United brands, including Denon, Marantz, and Definitive Technology, meaning orders can be streamlined efficiency with the addition of Bowers & Wilkins and Rotel.

Jason Dear, general manager of Sound United UK & IRE said: “This move is in line with our commitment to better support the custom installation channel with premium demo facilities, technical assistance, and stock availability. We’re confident that this partnership will live up to that commitment based on our previous success with AWE and the Denon, Marantz, and Definitive Technology product range.”

“This move is great news for both Bowers & Wilkins and AWE customers,” added Stuart Tickle, managing director of AWE. “It is our job to deliver the highest level of service to Bowers & Wilkins dealers and ensure that the performance-led brands have a dealer base to match.

“This is a competitive and congested market with so many companies selling so many loudspeakers, but there is only one Bowers & Wilkins. We are excited to add such a prestigious companies to our portfolio and will deploy all our resources and experience to represent the brand and serve its dealers to the highest level.”

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