Beale Street Audio Hosts Dealer Day at BMB Electronics

More than 30 top dealers from all over the Benelux region converged at BMB Electronics headquarters in June to experience Sonic Vortex Te...

More than 30 top dealers from all over the Benelux region converged at BMB Electronics headquarters in June to experience Sonic Vortex Technology from Beale Street Audio and to learn about the unique dealer program the company is offering. To create a fully immersive experience, BMB, which was acquired by Beale in April, re-built its showroom to highlight the sonic benefits and performance capabilities of Beale Street Audio’s speakers, amplifiers and accessories. “Our recent dealer day was a banner moment for Beale internationally. It served as our first major interaction with dealers in the Benelux, while providing us with valuable face-time that is crucial to our relationship building and continued success in the area,” says Jim Murray, managing director, Beale Street Audio. “The reception was tremendous. I think attendees were really impressed with what they heard from the speakers and intrigued by our sales model.” [caption id="attachment_9694" align="alignleft" width="400"] Jim Murray, Beale's managing director, discussing a Sonic Vortex speaker.[/caption] “For us, Dealer Days are as much about listening and learning as they are about selling. In a time where competition is huge and technology is changing, we offer our customers exceptional service and reliable solutions to make their lives easier,” says Murray. The performance of Sonic Vortex inside the re-modeled demo room was the highlight of the afternoon as dealers enjoyed an assortment of music and home theater tracks. Beale’s Sonic Vortex technology re-imagines the traditional ported enclosed speaker design to deliver significantly more bass and a flatter frequency response. This audible improvement is achieved by separating the main port of the enclosure into multiple sections called “fins” that are tuned to ideal listening specifications. The fins compress and move air at a high rate of speed without port noise and also add to the cabinet’s rigidity. Compared to sealed models, the Sonic Vortex design provides a 6 to 9 db boost in the mid-lower bass ranges and a flatter frequency response across the audio spectrum. Beale Street Audio speakers offer customization with adjustable designs for both cabinet air volume and port dimensions. “Directly after starting the demos we could see that our visitors were immediately impressed,” says Roy Bleijenberg, marketing manager, BMB. “Beale Street Audio has set the highest standards for customer service and support in the U.S. and fully intends to maintain those standards here, which will continue to enhance the relationships we have built with our dealer network.” BMB serves as the main Beale Street Audio distribution center for territories including Europe into the Middle East and Africa. Beale has additional distribution in North America, United Kingdom, Australia, China, India, and New Zealand, which will be serviced directly out of Hong Kong.

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