Dirac appoints new CEO in executive team shakeup

Swedish audio company, Dirac has announced it has a new CEO in a move to realign its executive team to reflect on expanding business opportunities.

Long-time CEO and co-founder, Dr. Mathias Johansson decided to step down as CEO and instead take on the chief product officer role to enable him to focus solely on new technologies and product development. Peter Friedrichsen has joined the company as the new CEO effective immediately.

Before his 11-year service as CEO, Johansson was Dirac’s CTO, where he managed the development of the company’s core technologies and products. This realignment will see Johansson return to the technology and product side of the business, which has always been his ultimate passion.

“The consumer audio industry is at an inflection point, as audio evolves from a niche, secondary product feature to a core differentiator and enabling technology; headphones are becoming more sophisticated, home audio is proliferating, and new product categories such as hearables are emerging,” said Johansson.

“Peter’s deep experience in commercial intellectual asset strategy evolves our executive team’s expertise to ensure we’re ideally positioned to capture this momentum and maintain our leadership position in the audio industry for years to come.”

Before this move, Friedrichsen has served as CEO of myFC AB (publ), Bergenstråhle Group, TAC Svenska AB, and MaxMove Group, among others. An innovation-driven leader, he has experience from various industries.

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