Swedish audio company, Dirac has appointed Wade Giles as its new vice president for Americas.
The news follows the recent realignment of the company’s executive team, appointing Peter Friedrichsen as its new CEO after the long-time CEO and co-founder, Dr. Mathias Johansson’s decision to step down and take the role of chief product officer instead.
Giles brings with him more than 25 years of semiconductor industry experience, helping in his new role which includes the further expansion of Dirac software into chipsets and consumer devices. The company has recently formed a partnership with NXP Semiconductors to equip select chipsets with Dirac software.
Reporting directly to Dirac’s chief sales officer, Mats Oberg, Giles will be driving sales in the US and neighbouring countries.
“We’ve recently had significant success working with semiconductor companies to incorporate Dirac software directly onto their chipsets, providing us with a new sales channel that enables manufacturers to more efficiently integrate Dirac in their consumer products,” said Oberg.
“Wade’s deep experience in this industry will accelerate our market growth, while simultaneously enabling us to develop relationships with product designers and manufactures that are increasingly prioritising audio quality as a core differentiator. We look forward to Wade joining our team and spearheading our business growth in the Americas.”
Giles added: “This is an incredibly exciting time for Dirac and the audio industry in general, as customers increasingly demand high-quality sound experiences across all of their devices – smartphones, automobiles, headphones, home audio, gaming systems and more.
“Dirac’s deep portfolio of market-best solutions and IP, combined with my industry knowledge and business connections, ensures that the company will capitalise on this market momentum and bolster its audio industry leadership position in the Americas and beyond.”