OneAV hires new CEO to implement ’˜business-in-a-box’ model

AV technology distributor, OneAV has appointed a new CEO with immediate effect, as well as announcing a new franchise model for distributors.

Ronni Guggenheim, OneAV’s new CEO, brings extensive AV and channel business leadership experience to the company. Previously, Guggenheim spent five years as Atlona’s general manager, building its global presence and global channel expansion. 

Officially launching at ISE, Guggenheim’s first initiative is to implement a new business model, aimed at morphing smaller AV distributors into OneAV operations. 

Designed to disrupt a heavily dominated market, OneAV’s new Distribution Franchise Platform offers a complete ‘business-in-a-box’, bringing a fresh approach to building an AV distribution business that frees partners to focus on sales and serving their dealer network and projects. 

“Smaller AV distributors compete against a fragmented distribution landscape dominated by a few gorillas with established brands and extensive resources,” said Guggenheim. “This presents a substantial growth challenge to smaller distributors that lack access to a broad portfolio, a viable online presence, and the financial resources to build end-to-end AV distribution experiences.

“OneAV brings an innovative vision that eliminates the need to hold inventory, build online stores, or operate an ERP or logistics service. We instead offer a one-stop service and ready-to-go business framework that helps companies build their AV distribution businesses.”

The company’s Affiliate Platform will provide distribution partners with access to its broad inventory of AV products and vendors, which includes more than 40 brands, as well as a front-end online store, end-to-end logistics, 360-degree marketing, and pre-sales/post-sales support. 

Advanced and personalised services include product management, dealer training and certifications, and business coaching. 

“Ronni Guggenheim is an exceptional hire for OneAV’s senior leadership team. He was the outstanding candidate best qualified to execute the next phase of our long-term vision for the company, which includes a focus on international growth, and expanding OneAV’s presence and brand visibility throughout the EMEA and APAC regions.”

OneAV will exhibit on stand 1-N134 at Hall 1 at ISE 2020 from 11-14 February. 

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