RGB Communications widens appeal in the shading market

A new distribution partnership has been formed between RGB Communications and Appeal Home Shading.

This partnership gives installers a route into the lucrative and expanding world of sophisticated automated window treatments. 

With over 30 years of experience in the high-quality window treatment sector, Appeal Home Shading produces a wide range of window treatments in a comprehensive choice of designs and fabrics. 

Creating over 11,000 blinds every year, RGB Communications will supply all Appeal Home Shading products including conservatory blinds, window blinds, window shutters, awnings, and high-quality insect screens, which are all custom made. 

However, there will be a heavy focus on the company’s ULTRA Smart Blinds, a wire-free powered solution designed for optimum ease of use and performance. Available in ULTRA and now an ULTRA Plus variant, which offers control via an app, the systems are compatible with home automation platforms. Users are also able to control the blinds using voice commands with Amazon Alexa and Google Home.

For integrators not comfortable with measuring and fitting window treatments, RGB Communications can provide a complete site visit, measurement and fitting service. Once a project is secured, an expert can visit the client to decide on the types of treatments needed. RGB can also arrange for fitting experts to go to the property and complete that part of the project at the right stage. 

Appeal Gabel End1

“Choosing exactly the right partnerships is, of course, vital for a value-added distributor like RGB, so we are delighted to have secured an arrangement with Appeal Home Shading,” said Caroline Britt, MD at RGB Communications. 

“As well as offering a wide range of standard designs, we particularly admire the way they have created solutions for more complex scenarios, such as gable ends and lantern roof blinds, both of which are becoming more relevant with today’s architecture.

“Adding window treatments to a project can add significant margin and now our installation partners can achieve that, safe in the knowledge they are working with one of the best brands in the business, fully supported by our own expert team.”

Richard Hussey, managing director at Appeal Home Shading added: “RGB Communications is the perfect trade distribution partner as we look to expand the reach of our wide range of window treatments into the custom installation market. 

“Not only does the team at RGB mirror our own commitment to customer service but the technical support available is second to none in the industry. We look forward to forming a close partnership with the team as we work together to bring our unique solutions to the CI industry.”