RTI names Bill Hensley head of global marketing

Bill Hensley has joined RTI as its head of global marketing, and will report to CEO, Joe Roberts.

Hensley’s role will focus on increasing awareness of RTI solutions while building the programmes, communications, and tools to help RTI integrators create more opportunities and win more business. 

“As RTI expands our solutions in residential and commercial applications, we do so with a customer focus and a service orientation that helps our dealers drive more business,” said Roberts, CEO of RTI. “Bill shares this focus and is a storyteller and strategist with a deep understanding of the control and automation market. We’re thrilled he will lead our marketing initiatives to help our dealers and distributors become even more successful.”

Previously leading the marketing launch of a new security and control platform at Clare Controls, Hensley has had a long and successful career so far in marketing. Before Clare Controls, he was the senior marketing director at Nortek Security & Control, supporting multiple brands and channels. 

Hensley entered the CI industry as director of marketing for Core Brands, and before that, enjoyed a career in retail with Sanrio, marketing the Hello Kitty brand into an international sensation. 

Commenting on his appointment, Hensley said: “RTI has a rich history in control and automation, and the product line offers real advantages in both residential and commercial projects. I look forward to working with the RTI team and our channel partners to demonstrate the many ways we can create substantial benefits for integrators while helping them deliver exceptional experiences for their clients.”
 

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