Stewart Filmscreen, a projection screen manufacturer, has announced today that it will permanently adjust its pricing across several of its most popular product lines.
The change in pricing strategy is to enable better market penetration and to offer increased channel partner incentives.
The revised pricing has been applied to the Balón Edge, Balón Borderless, WallScreen Delux, AT 1.5, and Luxus projection screens, plus Stewart’s THX acoustical transparent MicroPerf process, which can be applied across all Stewart product lines.
“We’ve been listening to our dealer partners, and we are very excited to make these changes – with others to follow,” said Mary Stewart, chief executive officer of Stewart Filmscreen. “At Stewart we have had such strong, consistent demand for so many decades that we’re elated to provide even more pricing options on some of our most in-demand screens.
“With better pricing we will achieve deeper market penetration by making the best projection screens in the world more affordable to all. We want to bring enhanced levels of reward to our partners and to the market. Now is the right time to do so.”
Stewart concluded: “Our MicroPerf process through the implementation of state-of-the-art digital control systems, which means we can now punch faster and enjoy a higher perforation yield. We want to pass these improvements on to the market by price adjusting MicroPerf.”