Nice has announced it has completed the transition of Nortek Control to Nice North America following its acquisition last October.
As part of this transition, the company is sunsetting Nortek Control as of today and announcing the convergence of several commercial brands for the CI channel. By integrating ELAN, SpeakerCraft and Panamax into Nice, the company will progressively leverage its full portfolio of solutions for home and building management. The transition will take place over the next year.
“This name change is an important milestone for the development of our organisation in North America,” said Luca Longhin, deputy CEO of Nice North America. “With a combined experience of 90 years of innovation and a talented and diverse team, we are well positioned to bring passion and innovation in the market. We’re committed to developing new solutions, focused on design and the highest and easiest experience for partners and end users.”
Mark Owen Burson, CMO of Nice North America added: “Brand convergence has been a key pillar driving our actions since the acquisition. To simplify everyday movements, as our mission states, we must start by streamlining the experience for partners and creating more value for customers. With today’s announcement, Nice embarks on a journey from a house of brands to a branded house, offering the most complete, integrated product ecosystem in the industry for residential, commercial, and industrial applications.”
This milestone strengthens the Nice global brand, allowing its customers to benefit from its broad portfolio for residential, commercial and industrial solutions, as well as deeper partner programs, and extended training and certification for the field.